At the University of East London, myself and three other students created an event for the UK charity, Turn 2 Us, for our strategic marketing course. We created a two-part event that included an initial collective clothing drive on the University's campus, which then followed an interview styling session paired with a mock interview. This event aims to empower and equip the unemployed individuals of Newham, London with the necessary tools to find employment. It also helps Turn 2 Us reach a new target market of University students to volunteer and take part in the organization. All while creating an event that promotes prolonged garment life cycles.