I stayed with the original logo of two people, but added the flower heads to symbolize spring and changed the color to pastel purple instead of royal purple. I also created my own tagline, "Watch Them Bloom" to correlate with spring but also to tie in with the mission of the organization- youth mentoring.
This bust form is a different rendition of the logo. It will be equipped with an orange clay pot as the base with a green fiber glass stem with the two purple figures in painted wood, creating the shape of a heart. "BBBS" is shortened for Big Brother Big Sister.
The proscenium of the window will be various sticky notes that will be filled with words that children associate with their dreams. Covering the whole floor will be clay pots with some of them having mechanical sprouting flowers. On the right side of the window will be a large rendition of the logo that will be spinning on a platform from the ground. A flat screen TV on the left side of the window will be flashing the words: "I want to be ___ when I grow up".
The first souvenir will be a dream journal that the kids can take home and write down all of their aspirations. The second souvenir will be a clay pot which they will plant a seed in it in the store and be able to take home to watch grow.
MACY'S CHARITY COLLABORATION VISUAL MERCHANDISING PROJECT
This project was created for Macy's visual merchandising course. I picked the charity, Big Brother Big Sister, to collaborate with and designed a logo, bust form, mechanical window display, souvenirs, and a fixture to create in-store.