This project was for my Merchandising: Concept to Consumer class. We were directed to make a product extension based off an existing line from a brick-and-mortar retailer. I chose Damn Handsome Grooming Co. because of their locally crafted and sustainable goods with a philanthropic edge. I created a product extension of men's hair care to be sold in Target. The merchandising plan is highly detailed and is a total of 49 slides.